Over the past year, fashion collections have been shown primarily through video and ultra-limited, socially distanced live presentations due to the ongoing pandemic. Now, a drive-in runway show can be added to the fashion world’s creative workarounds thanks to French fashion brand Coperni.
Models walk between rows of cars at Coperni’s autumn-winter 2021 show, staged at the AccorHotels Arena in Paris. Credit: ANNE-CHRISTINE POUJOULAT/AFP/AFP via Getty Images
Because of the restrictions around travel and gathering, the drive-in format was the “best way to do something [creative] while being safe at the same time,” said Vaillant in a video interview before the show.
A model presents a creation for Coperni’s autumn-winter 2021 collection. Credit: ANNE-CHRISTINE POUJOULAT/AFP/AFP via Getty Images
Though online streaming helped share the collection with a wider audience, Meyer said the small attendee list — a mix of journalists, celebrities, influencers and friends — was an integral part of the show.
“Since a year ago, we’ve all been stuck in front of our iPhone and in the digital world. Sometimes, it’s important to feel the (sense of) humanity and to share an experience,” he said. “I think (the runway format is) the best celebration of fashion, and we need to keep this moment because it’s magical.”
Coperni’s latest collection was inspired by Paris’ nightlife and the comfort of a night in. Credit: ANNE-CHRISTINE POUJOULAT/AFP/AFP via Getty Images
“It’s an answer to what we are living (through) now, because on one side we really want to be sexy again and to have fun… and on the other side, we’ve been wearing pajamas for a year,” Vaillant explained. “We want to blend these two silhouettes and two aspects.”
Models pose backstage prior to the show. Credit: ANNE-CHRISTINE POUJOULAT/AFP/AFP via Getty Images
The drive-in runway isn’t the first time Meyer and Vaillant challenged the conventions of the runway show. In September 2019, Coperni skipped the runway and projected their spring-summer 2020 collection onto the walls of Apple’s Champs-Élysées store during a public talk; and for their spring-summer 2021 season, they invited mask-wearing guests to the rooftop of the 690-foot Tour Montparnasse — one of Paris’ tallest buildings.