It is not easy to stand against a mega-giant like Amazon. But preparing a well-thought-out strategy and working on it day and night can mean promising results.
Shopify, a Canadian-based e-commerce stage, is now hot on amazon’s heels for its consistency and ability to respond to changing merchant needs (as well as those of their customers).
As we speak, over a million retailers worldwide rely on the platform’s tech to launch fully-operational online stores and trade items over the web. This has led to a series of free-standing, stores, different than what happens in Etsy and eBay.
And the platform is well liked! Last fall, social media stars and fashion influencers Shane Dawson and Jeffree Star planned a one-of-its-kind make-up sale on Shopify— and the results were overwhelming—even to Shopify itself.
Sales shot up in the first few hours that Loren Padelford, boss of Shopify Plus, the section that handles bigger merchants, referred to it as “a perfect storm of pressure.” The influencers raked in over a million sales in a day.
According to Padelford, that meant, more users on Shopify than then there were on Amazon at the time of the product launched— “and the largest drop sale the internet has ever recorded, from what we know!”
Shopify now stands as the ecommerce solution with the capability and experience to support rapidly expanding and digital-based brands. It has the tech to boost brands that link directly to consumers like Allbirds, and others that focus on influencer sales like Star and Dawson.
But why is Shopify Expanding so Fast?
Shopify was born by three entrepreneurs, who at that time (in 2006) couldn’t find a platform to launch their snowboard company. It has since expanded to support over 1.3 million full-time employments worldwide.
Its main secret is the ease with which it allows a retailer to open a Shopify merchant account, enter the online world, and start selling their goods or services online.
Store setup fee begin from as low as $29/month (their basic plan) and you can customize it to lead your marketing operations, stay on top of social media, and track inventory and product shipping.
And to further ease shipping and fulfillment, the company announced that it would put in $1 billion in the coming 5 years to develop a digital warehouse & fulfillment network and start sending parcels.
Shopify now stands, on its own, as a market that rakes in money by selling merchants services software subscriptions and processing payments.
In fact, the firm anticipates $1.5 billion in revenue in 2019, which is a 50 percent uptick from 2018, and expects better results this year and beyond.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated shopify merchant account provider in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.