Fashion News

Abacaxi Took Off During the Pandemic

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Sheena Sood, Abacaxi founder.
Illustration: Rachelle Baker

Sheena Sood is the founder and designer of the Brooklyn-based fashion brand Abacaxi. An artist and former assistant to womenswear designer Tracy Reese, Sood launched her first full collection in spring 2020, just before the pandemic hit. “I panicked briefly, but then I started making masks in my apartment,” she recalls. “They were something people needed urgently, and they were the only thing I could think of to contribute.” The masks — beaded, printed, tie-dyed, and beautiful — turned out to be Abacaxi’s saving grace, and the brand, which produces everything in

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