This story first appeared on Modern Retail, Glossy’s sister publication covering retail’s transformation.
It can be hard to track Amazon’s fashion empire.
The company sells both first-party and third-party apparel products across the main Amazon site, its Luxury Stores offshoot, and Amazon-owned Zappos. Although the exact figures depend on who is measuring, most sources agree that Amazon is the dominant force in the e-commerce apparel space, owning something akin to 50% of the online apparel market. Yet its reputation among fashion brands is more mixed, and the proliferation of knockoffs on the platform has scared off high-profile fashion partners