Y2k: the late 90s and early 00s fashions making a comeback | Fashion

Just when you thought current times couldn’t get any more fraught, along comes the threat of a low-rise jeans renaissance. And not just low-rise jeans – birthed by Alexander McQueen as “bumsters” – but many staples of late-90s and early 00s fashion.

The industry is calling it a “Y2k trend”; millennials everywhere are calling it harrowing. But Gen Z is on board (there are TikToks galore) and, predating the trend slightly, Etsy is reporting a 11360{ddc76882679ca14584cced192871cc44a660bdfa00b0d156df7e53e14fe8bced} increase in searches for smiley face jewellery, as well as huge upticks for mood rings.

A whole section of Etsy is

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