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How Chanel reinvents its famous symbols in jewelry, fashion

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From fashion and decor to jewelry, the French house reinvents its enduring emblems

Few luxury brands have as many instantly recognizable motifs as Chanel. The maison’s genius lies in constantly interpreting its symbols — founder Gabrielle “Coco” Chanel’s favorite flower, color pairings and more — across categories. Here’s a look at six of her original symbols and how they’re translated from fashion to glamorous jewelry, watches and a stunning boutique backdrop.

The feather

A feathered look from Chanel’s spring 2021 show by creative director Virginie Viard calls to mind a Plume de Chanel 18-k white-gold bracelet with diamonds, $12,900. All jewelry available at London Jewelers.
A feathered look from Chanel’s spring 2021 show by creative director Virginie Viard calls to mind a Plume de Chanel 18-k white-gold bracelet with diamonds, $12,900.
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