Fashion News

Y2k: the late 90s and early 00s fashions making a comeback | Fashion

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Just when you thought current times couldn’t get any more fraught, along comes the threat of a low-rise jeans renaissance. And not just low-rise jeans – birthed by Alexander McQueen as “bumsters” – but many staples of late-90s and early 00s fashion.

The industry is calling it a “Y2k trend”; millennials everywhere are calling it harrowing. But Gen Z is on board (there are TikToks galore) and, predating the trend slightly, Etsy is reporting a 11360% increase in searches for smiley face jewellery, as well as huge upticks for mood rings.

A whole section of Etsy is

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Fashion News

TikTok Says It’s Time to Dress Like a Y2K Pop Star

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Fashion trends are always coming out of TikTok. As soon as a pair of leggings or silk kerchiefs go viral on the app, they become the new must-have. The latest trend on the app, however, is less about hyping up specific item, and more of a call to action: TikTok wants you to dress like you’re famous. TikTok creators are now dressing like a Y2K pop star—and they’re encouraging their followers to do so, too. 

The videos, which are gaining in popularity, see TikTok creators imagine their wardrobe as though they’re a famous singer in the 2000s. They style

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