How is any generation remembered? How is any era remembered? How is any period remembered? How is any culture remembered? Trends allow us to identify and form a history—a timeline—of progress.
Trends allow us to track progress. They’re a record of progress and experimentation, and allow us to connect with people at this very moment.
In fashion, change is necessary. An outfit that was in style and trendy a couple of years ago will make you get laughed at from the room the next few years.
This is the principle of the ever-changing nature of the fashion industry.
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HighTop co-founders Travis Witmer and Collin Smith. Photo courtesy HighTop
When the COVID-19 pandemic struck and Centre County natives Travis Witmer and Collin Smith found themselves living amidst New York City’s desolate new normal, they made tracks for Happy Valley. While Witmer continued his job in graphic design for Coach, Inc. from his parents’ home, he and Smith teamed up with childhood friend Ryan Patten to pursue an idea that first came about when the long-time trio of friends was attending college.
“That’s where the idea for the brand came together,” Smith explains of the newly-founded fashion brand HighTop, noting
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